DeepSeek AI is revolutionizing the way businesses and marketers leverage artificial intelligence to optimize their strategies. This course provides an introductory yet practical understanding of DeepSeek’s capabilities, focusing on how it enhances data-driven decision-making, content generation, and automation in business and marketing.

Objective

By the end of this course, participants will be able to:

• Understand the fundamentals of DeepSeek AI and its relevance to business and marketing.
• Explore the key features and applications of DeepSeek AI in market research, content creation, customer engagement, and analytics.
• Learn how to integrate DeepSeek AI into marketing strategies for increased efficiency and effectiveness.
• Gain hands-on experience with DeepSeek’s tools for business intelligence and customer insights.
• Identify ethical considerations and best practices when using AI in marketing.

Outline

Module 1: Understanding DeepSeek AI

• Overview of DeepSeek AI: What it is and how it works
• Comparison with other AI models (e.g., ChatGPT, Bard, Claude)
• Key capabilities and applications

Module 2: DeepSeek AI for Market Research & Customer Insights

• How DeepSeek AI analyzes customer behavior
• AI-driven market segmentation
• Predictive analytics for trend forecasting

Module 3: Content Creation and Automation with DeepSeek AI

• AI-generated content for blogs, ads, and social media
• Enhancing SEO and personalization with AI
• Automating customer interactions and support

Module 4: AI-Powered Advertising & Campaign Optimization

• Using AI for targeted ad campaigns
• Optimizing ad spend with AI-driven insights
• Case studies: AI-driven advertising success stories

Module 5: Ethical Considerations & Best Practices

• Data privacy and AI in marketing
• Avoiding AI-generated bias
• Best practices for responsible AI usage
• Module 6: Hands-on Practical Session (Optional)
• Live demonstration of DeepSeek AI in action
• Guided exercises on AI-powered content creation and data analysis

Who should attend

This course is designed for:

• Marketing professionals looking to integrate AI into their strategy
• Business owners and entrepreneurs seeking AI-driven insights
• Digital marketers, advertisers, and social media managers
• Data analysts and researchers in the marketing domain
• Anyone interested in leveraging AI for business growth

Methodology

Speaker Profile

Alex is a seasoned digital marketing leader with over 20 years of experience across brands and agencies in Singapore, the US, and Canada. He has held leadership roles at StarHub, Oracle, and boutique performance agencies, driving digital transformation and performance marketing strategies.
Key Expertise Areas:

• AI & automation in marketing
• Digital transformation strategy
• Performance marketing & customer acquisition
• Leadership & change management

As a motivational speaker, educator, and course developer, Alex has helped senior marketing professionals navigate change, embrace