In today's rapidly evolving digital landscape, mastering advanced digital marketing strategies is essential for businesses looking to maximize ROI, increase brand engagement, and drive customer acquisition. This course is designed for experienced marketers who want to go beyond the basics and implement cutting-edge tactics in performance marketing, automation, AI-driven campaigns, and omnichannel engagement.

This intensive and practical course will equip you with modern frameworks, strategic insights, and advanced techniques to create and execute a high-impact digital marketing strategy.

Objective

By the end of this course, participants will be able to:

• Develop a robust digital marketing strategy that aligns with business goals.
• Leverage AI, automation, and analytics for data-driven decision-making.
• Implement omnichannel marketing strategies across search, social, display, email, and more.
• Master audience segmentation and personalization for enhanced engagement.
• Optimize performance marketing campaigns to drive conversions and revenue.
• Analyze key performance metrics to refine digital strategies effectively.

Outline

Module 1: Advanced Digital Marketing Strategy Framework

• The evolution of digital marketing: From traditional to AI-driven strategies
• Understanding the Digital Marketing Maturity Model
• Aligning digital marketing goals with business objectives
• The Role of Data & AI in shaping modern marketing strategies

Module 2: Audience Targeting & Persona Development

• Advanced segmentation techniques: Behavioral, Psychographic & Predictive analytics
• Customer Journey Mapping: How to optimize the buyer journey
• Personalization at scale: Dynamic content & AI-powered recommendations
• Privacy & compliance: Navigating GDPR, CCPA & data protection laws

Module 3: Mastering Performance Marketing & Growth Hacking

• Advanced Google Ads, Meta Ads & Programmatic Advertising
• AI-powered bidding strategies & predictive analytics
• Conversion Rate Optimization (CRO) tactics for maximizing ROI
• The role of Influencer & Affiliate Marketing in performance campaigns

Module 4: Omnichannel & Multi-Touch Attribution

• How to create seamless cross-platform marketing campaigns
• Integrating paid, owned, and earned media for maximum impact
• Multi-touch attribution models: How to measure the real impact of marketing efforts
• AI-driven predictive modeling for customer behavior

Module 5: Content & Social Media Strategies That Drive Revenue

• AI-generated vs. human content: Striking the right balance
• Video marketing: Short-form (TikTok, Reels) vs. long-form (YouTube, webinars)
• LinkedIn, Twitter, and B2B digital strategies that work
• Mastering UGC, influencer collaborations & community building

Module 6: Data-Driven Decision Making & Advanced Analytics

• The role of GA4, CDPs, and first-party data in modern marketing
• Attribution & Marketing Mix Modeling (MMM): Making sense of data
• Forecasting & predictive analytics: How AI can help scale campaigns
• Building dashboards & real-time reporting systems to track KPIs

Module 7: Future Trends & Emerging Technologies in Digital Marketing

• AI & Machine Learning in Digital Marketing: The future is now
• Blockchain, Web3, and the rise of decentralized marketing
• Preparing for the cookieless future and zero-party data strategies
• Growth trends in voice search, AR/VR, and the Metaverse

Who should attend

This course is designed for:
✔ Digital marketing professionals & managers who want to level up their skills
✔ Brand strategists & performance marketers looking for advanced techniques
✔ Business owners & entrepreneurs scaling their online presence
✔ Agency professionals & consultants optimizing digital strategies
✔ E-commerce & B2B marketers driving data-driven decisions

Recommended experience: Participants should have a basic to intermediate understanding of digital marketing concepts.

Methodology

This course is highly interactive and includes:

• Real-world case studies from top global brands
• Live demonstrations of advanced digital tools & platforms
• Hands-on exercises in campaign setup & optimization
• Group discussions & Q&A sessions with industry experts
• Capstone project: Develop a real-world digital marketing strategy

Speaker Profile

Alex Fong is a seasoned digital marketing strategist with over 20 years of experience in B2B & B2C marketing across industries.

- Former Head of Digital Marketing at StarHub
- Expertise in Google Ads, AI-driven marketing, omnichannel strategy
- Has led digital transformations for Fortune 500 brands & startups
- Speaker at global marketing summits & conferences